We defined Redeia's strategic positioning in sustainability, creating a framework to identify, articulate, and activate positive impact initiatives:
- We crafted a narrative to proactively position Redeia as a driver of cross-cutting value creation.
- Through co-creation sessions with the company's executives and key stakeholders, we identified opportunities with distinctive and scalable value.
- To ensure effective execution, we designed a governance structure that includes a steering committee to catalyze and guide, an observatory to track the country's most relevant trends, and a dedicated team to bring projects to life.
- We planned the launch of the strategic framework around an event with the President, secretaries of state, and entrepreneurs from multiple fields.
This framework has redefined Redeia's role in society, supported by an ecosystem of institutions that embody and amplify its value proposition.