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True Green

At Neture Impact, we have developed True Green, an artificial intelligence solution designed to help organizations detect, prevent, and correct greenwashing across all sustainability communications.

True Green ensures that environmental claims are accurate, verifiable, and compliant with the latest European regulations, including the EU Green Claims Directive and the Directive on Empowering Consumers for the Green Transition.

In a context of increasing scrutiny and new disclosure requirements, True Green allows companies to communicate sustainability with credibility, transparency, and confidence, protecting both reputation and regulatory compliance.

Our Approach

We combine AI-driven analysis, regulatory expertise, and cross-team collaboration to make sustainability communication more transparent and efficient.

Our solution enables:

  • Automated detection and classification of potential greenwashing risks in text and images across digital channels.
  • Verification against European and national regulations, supported by a database of more than 15,000 sectoral references and 25 legal criteria. Integration of human expertise, where Neture Impact's legal and communication teams validate AI results and define corrective actions.
  • End-to-end workflows connecting compliance and communication teams through a collaborative platform.
  • Up to 90% reduction in review time and 98% reliability in identifying and prioritizing environmental claims.

Why Work With Us

At Neture Impact, we bring together artificial intelligence, legal expertise, and sustainability communication to ensure your narratives are both ambitious and compliant. True Green transforms a complex, manual verification process into a streamlined, data-driven system that strengthens trust among consumers, investors, and regulators.

Partnering with Neture Impact means ensuring that your sustainability story is truthful, science-based, and regulation-ready, enhancing both your reputation and your long-term impact.