Green

Neture Impact launches TrueGreen, a new intelligence tool to prevent the risk of greenwashing

VML+ Neture Impact

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In a context where consumers increasingly demand transparency and real commitment to sustainability, brands face the challenge of avoiding greenwashing and proving that their communications are authentic and verifiable.

In response to this challenge, the European Union has introduced a new regulatory framework to eliminate misleading environmental claims, with the aim of protecting consumers and promoting fair competition among companies.

Non-compliance with these regulations can lead to serious legal consequences. Companies that make false claims about their environmental practices not only risk facing significant fines but could also suffer severe damage to their reputation.

CONTEXT

To respond this need, Neture Impact launches TrueGreen

A greenwashing risk prevention tool that uses artificial intelligence to analyse digital assets and sustainability communications in real time, taking into account:

In an extensive database, which provides a full contextual check of each environmental statement.

SOLUTION

References

Legal

criteria

+25

+15.000

TrueGreen enables companies to conduct a comprehensive review of numerous assets and business strategies.

It identifies the risk of greenwashing

in digital assets, marketing and commercial strategies, as well as sustainability reports and internal communications. By integrating advanced technology, the tool continues to evolve with each analysis, constantly improving its ability to detect and correct potential errors in business communications.

It identifies possible inconsistencies or indications of greenwashing risk and ensures that each claim is supported by hard data:

It streamlines the diagnostic process by up to 90%

through an automated analysis system that significantly reduces the time and resources required for verification. This not only speeds up the process but also ensures that teams can act quickly on any potential inconsistencies in their communications.

It detects corrective actions to eliminate greenwashing

including the removal of misleading claims, the adaptation of messages, the expansion of information, or the acquisition of certifications to validate the authenticity of the claims made.

And this is just the beginning

TrueGreen is revolutionizing the way organizations communicate their environmental and social initiatives, fostering a genuine narrative and setting a new standard for transparency and authenticity.

In a context where sustainability goes beyond merely disseminating information, it becomes a fundamental element in rebuilding trust and driving action.